Sergeva Icons

Sergeva is a Spanish company specializing in the sale and rental of heavy machinery and equipment for construction, industry, and public works.

We designed the technical iconography system for their catalog and communication platforms. The project focused on a visual synthesis process to translate complex machinery —such as lifting, earthmoving, and power generation equipment— into a clean, precise, and cohesive graphic language. These icons were structured to streamline website navigation and make it easier for users to identify the different product categories.