We blend clarity, structure, and form into visual systems that communicate with precision
Get in touch:
We blend clarity, structure, and form into visual systems that communicate with precision
Get in touch:
Vivar is a design studio founded in 2008, specializing in visual identity, icon design, and illustration. We create clear and distinctive solutions.
About the Studio
Vivar is an independent graphic design studio primarily focused on visual identity, icon design, and illustration. We develop clear and effective graphic solutions through a practical approach tailored to each client’s goals and expectations.
In recent years, we have had the opportunity to work on a variety of projects for clients from different parts of the world, broadening our perspective and allowing us to create designs adapted to the unique characteristics of each market.
We have also collaborated with agencies and startups on projects for brands such as Ford, Hotels.com, YPF, Mercado Libre, Gillette, and Discovery Channel, among others. These collaborations have played an important role in refining our process and strengthening our focus on efficient, functional solutions that bring real value to our clients.
Sobre el estudio
Vivar es un estudio independiente de diseño gráfico dirigido por Luciano Menéndez. Nos enfocamos principalmente en identidad visual, diseño de iconos e ilustración, trabajando con un enfoque práctico para desarrollar soluciones claras, efectivas y alineadas con las expectativas y objetivos de cada cliente.
En los últimos años, tuvimos la oportunidad de trabajar en proyectos para distintas partes del mundo, lo que nos permitió ampliar nuestra perspectiva y crear piezas adaptadas a las particularidades de cada mercado.
Además, colaboramos con agencias y startups en proyectos para marcas como Ford, Hotels.com, YPF, Mercado Libre, Gillette y Discovery Channel, entre otras. Estas experiencias fueron clave para seguir refinando nuestro proceso, manteniéndonos enfocados en soluciones eficientes y funcionales que realmente aporten valor.
About me
I’m Luciano Menendez, graphic designer and creative director at Vivar.
My role within the studio is to guide each project from concept to execution, making sure every visual decision has a clear purpose. I’m especially interested in how ideas translate into systems: how identities behave, how they scale, and how small details shape the overall perception of a brand.
I value clarity, structure, and thoughtful design processes. Rather than chasing trends, I focus on building visual solutions that feel consistent, intentional, and easy to use across different contexts.
Vivar operates as a focused, collaborative studio, where close communication and attention to detail are central to the way we work.
Vivar is a design studio founded in 2008, specializing in visual identity, icon design, and illustration. We create clear and distinctive solutions.
About the Studio
Vivar is an independent graphic design studio primarily focused on visual identity, icon design, and illustration. We develop clear and effective graphic solutions through a practical approach tailored to each client’s goals and expectations.
In recent years, we have had the opportunity to work on a variety of projects for clients from different parts of the world, broadening our perspective and allowing us to create designs adapted to the unique characteristics of each market.
We have also collaborated with agencies and startups on projects for brands such as Ford, Hotels.com, YPF, Mercado Libre, Gillette, and Discovery Channel, among others. These collaborations have played an important role in refining our process and strengthening our focus on efficient, functional solutions that bring real value to our clients.
About me
I’m Luciano Menendez, graphic designer and creative director at Vivar.
My role within the studio is to guide each project from concept to execution, making sure every visual decision has a clear purpose. I’m especially interested in how ideas translate into systems: how identities behave, how they scale, and how small details shape the overall perception of a brand.
I value clarity, structure, and thoughtful design processes. Rather than chasing trends, I focus on building visual solutions that feel consistent, intentional, and easy to use across different contexts.
Vivar operates as a focused, collaborative studio, where close communication and attention to detail are central to the way we work.
Approach
01
Discovery
Every project begins with a deep immersion into the brand, its objectives, and its context. This clarity allows us to establish a solid foundation before shaping the visual direction.
01
Discovery
Every project begins with a deep immersion into the brand, its objectives, and its context. This clarity allows us to establish a solid foundation before shaping the visual direction.
02
Direction
Through exploration and strategic thinking, we define the structure, direction, and visual foundations that guide the project forward.
02
Direction
Through exploration and strategic thinking, we define the structure, direction, and visual foundations that guide the project forward.
03
Design
Here, strategy becomes visual. Through typography, color, and composition, we craft unified systems designed to express the brand with clarity and connect with the right audience.
03
Design
Here, strategy becomes visual. Through typography, color, and composition, we craft unified systems designed to express the brand with clarity and connect with the right audience.
04
Execution
We turn concepts into meticulous outcomes, shaping unified systems with clarity, consistency, and attention to detail.
04
Execution
We turn concepts into meticulous outcomes, shaping unified systems with clarity, consistency, and attention to detail.
05
Partnership
Post-launch, we monitor, refine, and provide continuous support. We partner with our clients to develop new design assets, strengthening the visual ecosystem to drive consistent brand growth.
05
Partnership
Post-launch, we monitor, refine, and provide continuous support. We partner with our clients to develop new design assets, strengthening the visual ecosystem to drive consistent brand growth.
05
Evolve
Post-launch, we monitor, refine, and provide continuous support. We partner with our clients to develop new design assets, strengthening the visual ecosystem to drive consistent brand growth.
Clients
01
Creative & Strategy
Agencia 365, Alex Sheehan, Bonaparte Digital, Borealdev, Estudio Sandra Biondi, Glyph Design Co, Indicius, Infinimedia, Kanoi, Minami Design, Purple Bunny, Remolino, Wideo
01
Creative & Strategy
Agencia 365, Alex Sheehan, Bonaparte Digital, Borealdev, Estudio Sandra Biondi, Glyph Design Co, Indicius, Infinimedia, Kanoi, Minami Design, Purple Bunny, Remolino, Wideo
02
Tech & Startups
BackPac, C-Level, Carga Online, Data front, Denimed, FastFibr, FormClarity, Guíame, Halley - Accurate Solutions, Homelike, Impronta IT, Less, Lidera FX, Magnis, Mobbex, Nubimetrics, Pulsando, Puramente, Refresh Miami, Sentrisense, Sky Lab, StartUp Mode, Teknos, The Launch Pad Org, Vegunit
02
Tech & Startups
BackPac, C-Level, Carga Online, Data front, Denimed, FastFibr, FormClarity, Guíame, Halley - Accurate Solutions, Homelike, Impronta IT, Less, Lidera FX, Magnis, Mobbex, Nubimetrics, Pulsando, Puramente, Refresh Miami, Sentrisense, Sky Lab, StartUp Mode, Teknos, The Launch Pad Org, Vegunit
03
Culture & Arts
Andrés Caldironi, Bipolares Rock, Los Velociraptors del Apocalipsis, Taurini, Wolfuth
03
Culture & Arts
Andrés Caldironi, Bipolares Rock, Los Velociraptors del Apocalipsis, Taurini, Wolfuth
04
Education & Professional
Dinamico5, Jucknelis, López & Asociados, Mora, Nissen, Padma, Prospector, Psych Campus, Simcase, University of Virginia
04
Education & Professional
Dinamico5, Jucknelis, López & Asociados, Mora, Nissen, Padma, Prospector, Psych Campus, Simcase, University of Virginia
05
Spaces & Materials
Alumen, Arquiam, Ayke, Casmar, Centro Distribuciones, MR Aluminio, Segreva
05
Spaces & Materials
Alumen, Arquiam, Ayke, Casmar, Centro Distribuciones, MR Aluminio, Segreva
06
Lifestyle & Retail
Khala, Manifesto
06
Lifestyle & Retail
Khala, Manifesto
Outside of Work
Beyond design, we are driven by culture, visual experimentation, and the exchange of ideas in informal settings. We fuel our creativity by keeping our eyes open to everything happening outside our screens.
