Path

Project description
Path is a global photo editing and retouching studio providing visual solutions for brands and e-commerce platforms around the world.
Based on the visual identity created by Josefina Nino, we developed Path’s stationery system, extending the visual language across different corporate communication materials and ensuring a consistent application of the brand identity.
We also developed a series of editorial illustrations for the content of their institutional blog. We created a cohesive visual repertoire that accompanies the articles throughout the website, adding conceptual value to each technical topic. Through a clean graphic language and a cohesive color palette, the illustrations work as recurring visual elements that enhance the reading experience and reinforce the brand identity across its digital channels.
Client:
Path (Commissioned by Alexandra Sheehan)
Type:
Stationery system, Illustration
Year:
2023









