Guíame

Guíame is a digital platform designed to connect users with local places, services, and experiences. In an information-saturated environment, the application aims to simplify urban exploration, transforming the search process into something intuitive and efficient.

We approached the visual identity redesign by optimizing its clarity and performance across digital environments. We developed a graphic system based on the convergence of vectors that symbolize multiple search choices and the precision of the meeting point. Through a refined logo and a high-contrast color palette, we achieved a functional and scalable visual language, specifically tailored to coexist with the application's interfaces and screens.