Designing Empathy
Crafting a vibrant, human character system for the Pulsando donation app.
Published:
Blood donation is deeply personal, yet the digital tools surrounding it often feel cold and clinical. With Pulsando, our goal was to inject warmth, optimism, and community into every screen. We are currently developing a unique character system and custom spot illustrations that steer away from medical tropes. By focusing on friendly geometry, fluid gestures, and an uplifting color palette, these characters guide users through their donation journey—making the act of giving blood feel less like a clinical procedure and more like a conscious, celebrated habit.
